Greg Layson, Auto News Dec 2, 2025 Flavio Volpe said that since 2019, “the USTR’s own numbers” show U.S. content in Canada-made vehicles has risen to “about 50 per cent” from 38 per cent under the USMCA. “So, it’s a great opportunity for me to show in the data that there’s been tremendous benefit to the U.S. in this partnership,” Volpe said. Read here

Kyle Horner, AM 800 CKLW | The Shift With Patty Handysides Dec 2, 2025 Flavio Volpe comments “that the USMCA is still important to the US governments” and that he takes this “opportunity seriously and I take the responsibility seriously, as the only Canadian industrial sector representative, to deliver our message in a way that Canadians would be proud to hear in content and in tone.” Listen here

Ari Hawkins, Politico Nov 23, 2025 Trump’s additional tariffs, due to Ontario’s anti-tariff ads, did not materialize. APMA President Flavio Volpe said a personal intervention by Carney in Asia last month may have helped matters. “We understand that the prime minister spoke with the president directly about the ads, it may very well be that they settled the matter between them,” he said. Read here

Sean Previl, Global News Nov 17, 2025 Amongst other policy changes and details he wants to see, Flavio Volpe, president of the Automotive Parts Manufacturers’ Association, said “The best we could have expected was here’s the challenge and the funds available if you take that challenge. So we’re satisfied, we really are.” Read here

Ellianna Lev, CTV News Nov 16, 2025 Flavio Volpe, president of the APMA, argues that Americans are realizing that Trump’s tariffs are increasing their cost of living. “When his treasury secretary is spending the week saying we’re going to give everybody $2,000 back, then they kind of lose the argument that tariffs don’t raise prices,” said Volpe. Read here

Mark Toljagic, Toronto Star Nov 15, 2025 Canadian content is nearly impossible to pin down, says Flavio Volpe, president of the Automotive Parts Manufacturers’ Association, because CUSMA measures 75 per cent North American content rather than breaking it out by country. Read here