David Cochrane, Power & Politics | CBC News Feb 5, 2026 Minister Mélanie Joly framed the new EV incentives as a response to a evolving trends in the auto sector, while APMA President Flavio Volpe said replacing the EV mandate with emissions targets strengthens the industry by easing financial pressure on automakers and suppliers. He warned the previous system could have cost companies “up to $3 billion and nothing in return” amid declining exports, adding the new approach bet

Renée Rodgers, CTV News Feb 5, 2026 APMA President Flavio Volpe says the incentives is “a full ecosystem approach to automotive in this country,” that can help the industry create “more productive technologies that are attractive to Canadian buyers.” Watch here

Marella Fernandez, The Close | BNN Bloomberg Feb 5, 2026 Flavio Volpe, president of the APMA, discussing Canada's EV mandate. He said the new emissions-based approach targets carbon reduction while creating “a path” for multiple technologies, supported by rebates and charging investments that make adoption easier for consumers and strengthen the business case for future manufacturing investment. (Flavio appears @ 1:18:46) Watch here

Jenna Benchetrit, CBC News Feb 5, 2026 Flavio Volpe, president of the APMA, told CBC News that he's very happy with the deal "because it's complex.” "It addresses the demand side and the supply side, keeps us on a strong path against carbon emissions, but allows for all the manufacturers to choose their technology path," he said. Read here

David Thurton and Ashley Burke, CBC News Feb 4, 2026 Amid Canadian auto plants cutting shifts and pausing operations, Flavio Volpe, president of APMA, said he'll be watching to see if the announcement does anything to anchor operations in Canada. He wants to see if the strategy provides automakers investing in Canada more relief from American tariffs, or credit for domestic production. "Car makers that invest here and employ Canadians should get advantages," Volpe said.  Read

Tonda MacCharles, Toronto Star Feb 4, 2026 The Carney Liberals will release a new automotive strategy Thursday that drops electric vehicle (EV) sales mandates and moves to new fuel efficiency standards, government and industry sources confirmed to the Star. APMA President Flavio Volpe said, “I’m happy that it appears we’ll move into a much more realistic formula without relenting on the path of modernization that, includes electrification, but might include mass deployments o

Abigail Bimman, CTV News Feb 3, 2026 The federal government is set to release a new auto strategy focused on boosting Canadian-built vehicles, improving market access, and accelerating EV adoption. APMA President Flavio Volpe emphasized the need for balanced policy, noting that “incentives are important because today the current regime is to mandate the production side of it and to punish producers who don’t achieve a certain percentage. If you’re not addressing the demand si

Jenna Benchetrit, CBC News Jan 30, 2026 Hyundai Motor Company is exploring collaboration with Canada’s hydrogen sector following the Canada–South Korea MOU, reinforcing its long-term bet on hydrogen even as some competitors step back. APMA President Flavio Volpe noted, “They know that the hydrogen future starts with the hydrogen present, which is trucks and heavy vehicles.” Read here

Bill Carroll, The Morning Rush | 580 CFRA Jan 29, 2026 President of the APMA, Flavio Volpe, discusses the potential of bringing South Korean auto manufacturing to Canada and what the impact of that could be. Volpe said the MOU is “an indication that the Koreans are ready to tell everybody that they are tailing to us seriously…” Listen here

Omar Sachedina, CTV National News Jan 28, 2026 Canada has signed a memorandum of understanding with South Korea that includes discussions around expanding Korean automotive manufacturing in Canada. APMA President Flavio Volpe pointed to shared geopolitical and economic pressures driving the talks, noting, “These are very friendly discussions between two countries that have found themselves with extremely similar geopolitical dynamics and similar economies, and in many ways co

Vassy Kapelos, Power Play | CTV News Jan 21, 2026 In an interview following Ford’s news conference, APMA President Flavio Volpe discussed the deal’s implications for Canada–U.S. relations. He said the federal government “did a good job briefing their counterparts in Washington,” adding that the 49,000-vehicle quota “is not significant in American terms.” Volpe also stressed the importance of ensuring that any investment by Chinese automakers meets USMCA standards, emphasizing

Jack Ewing, The New York Times Jan 24, 2026 Flavio Volpe, president of the Canadian Automotive Parts Manufacturers’ Association, said that the deal exposes the industry to Chinese manufacturers that sell at artificially low prices made possible by government subsidies. “Chinese cars are cheaper for a reason,” he said. “All of those reasons are available only to the Chinese.” Read here  (Paywalled)

Josh Rubin, Toronto Star Jan 23, 2026 This article shares concerns following PM Carney’s Davos speech that it will be a difficult to find alternatives to trade with the U.S. as many industries rely heavily on this relationship. The bedrock assumptions of the automotive industry and the Canadian economy, for most of the last century are simply no longer a reality, said Flavio Volpe, President and CEO of the APMA. What was once a beacon of free trade and an open economic model,

Robert Benzie and Rob Ferguson, Toronto Star Jan 21, 2026 “Making that concession in this moment makes the entire Canadian auto sector on shakier ground,” Flavio Volpe, president of the Automotive Parts Manufacturers’ Association, said at Ford’s news conference. “We gave carefree access to about three per cent of the Canadian home market to importers who will not have to have any Canadian content in them,” said Volpe. Read here

Gabriel Friedman, Financial Post Jan 21, 2026 “You cannot have a system where you’re creating value for the Chinese state through EV credits,” Flavio Volpe, president of the Canadian Automotive Parts Manufacturers’ Association, said. “We have to make our investments and protect them before we take on the Chinese, who don’t have profit as a key metric,” Volpe said. “I’m glad we didn’t do what they wanted and drop the tariff altogether, but I’m not happy about it. It’s a conces

Joshua Freeman, BNN Bloomberg Jan 21, 2026 Reporting on Premier Ford’s news conference, APMA President Flavio Volpe noted that 50,000 vehicles amounts to a full production shift at an auto plant and warned that “those jobs don’t exist comfortably in this new world.” Read here

Siobhan Morris, CTV News Jan 20, 2026 Reporting on the reactions to this agreement from auto plant workers to industry and government stakeholders. APMA President Flavio Volpe comments that the move is more bad news than good for Canadian auto. (Flavio Volpe appears @ 22:38) Watch here

Jill Bennett, The Jill Bennett Show | CKNW 730 Jan 16, 2026 APMA President Flavio Volpe criticized the deal from an automotive industry perspective, saying he is not satisfied with its current structure and wants Chinese automakers to manufacture in Canada. While he supports allowing a modest import quota as a temporary measure, Volpe stressed that “we should sunset the quota” once local production is established. He underscored the need to preserve advanced manufacturing cap

Cristina Howorun, The Big Story | City News Jan 19, 2026 APMA President Flavio Volpe discusses the implications this deal could have on the EV market, the 90,000 jobs in the auto sector and tariff and trade negotiations with the U.S. He warns that a mercurial Trump could change his ambivalence on this deal, “As we know, as will pass over this next week or so, [Trump] may revisit this.” Listen here

Josh Rubin and Estella Ren, Toronto Star Jan 17, 2026 APMA President Flavio Volpe said the deal undercuts a key sector in this country’s high tech manufacturing industry. “It’s a concession by definition,” said Volpe. “There are hard numbers on what they’re going to be allowed to bring in, but there are no hard details on local manufacturing,” said Volpe. “We should be confident enough that if the Chinese don’t bring the benefits they say they will, that we’ll walk away from