Trump is ‘dreaming in Technicolor’ if he thinks Americans don’t need Canadian products. Trade experts explain why

Jan 15

1 min read

Josh Rubin, Toronto Star

Jan 15, 2026

Donald Trump says Americans “don’t need” Canadian products, and that the Canada-U.S.-Mexico agreement on trade is irrelevant. APMA President Flavio Volpe argues that the USMCA is not “irrelevant” citing the rise of the proportion of U.S. content in Canadian-made vehicles from 38 percent to around 50 between 2018 and 2024; and, said “It demonstrated that CUSMA’s automotive rules of origin are increasing American content per vehicle rather than encouraging offshoring.”

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