Demystifying the economy: Why there is no Canadian car brand

APMA
Dec 22, 2025
1 min read

Alain McKenna, La Presse

Dec 13, 2025

[Original in French]

This article responds to a reader’s question. Flavio Volpe, APMA President, clarified that Project Arrow is not destined for production: "I'm not saying that we're going to launch a new car brand, but we're bringing together everything that the Canadian industry does best, in response to the will of the current Prime Minister, who wants to see an independent Canadian economy and automotive industry.”

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