Canadians want affordable cars built at home, survey suggests

APMA
Jan 9
1 min read

Travis Fortnum, CTV News

Dec 29, 2025

The survey suggests affordability concerns are top of mind as trade tensions, tariffs and uncertainty in the North American auto sector weigh on consumer confidence, with a review of the Canada–U.S.–Mexico Agreement (CUSMA) set for next year. Right now the uncertainty is being felt on the factory floor. APMA President Flavio Volpe said that workers “are anxious because of what the White House is saying and doing and because we bet heavily on electrification and the Americans are moving away from it.”

(Flavio appears @ 1:37)

Watch here

Recent Posts

See All

Potential new auto partnership for Canada

Omar Sachedina, CTV National News Jan 28, 2026 Canada has signed a memorandum of understanding with South Korea that includes discussions around expanding Korean automotive manufacturing in Canada. AP

Ottawa, South Korea in talks to bring auto manufacturing to Canada: sources

Judy Trinh, CTV News Jan 28, 2026 Flavio Volpe, president of the Automotive Parts Manufacturers’ Association, said he pitched to a Korean delegation to consider building EVs in Ontario, arguing that “

Unifor president on China deal: 'What we've just done is created a bigger problem for ourselves’

Vassy Kapelos, Power Play | CTV News Jan 21, 2026 In an interview following Ford’s news conference, APMA President Flavio Volpe discussed the deal’s implications for Canada–U.S. relations. He said the

Subscribe to "The Particular"