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Advocacy

The Automotive Parts Manufacturers' Association (APMA) is Canada’s authoritative voice for the automotive supply industry, driving impactful initiatives and policies that ensure Canadian competitiveness on the global stage. Representing Original Equipment Manufacturers (OEM) suppliers, the APMA’s efforts secure Canada’s place in the evolving landscape of electric and autonomous vehicle technology, backed by a commitment to sustainable growth, strategic workforce development and high-impact advocacy.

Leading the Way in Electric and Autonomous Vehicle Innovation: Project Arrow

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The APMA’s Project Arrow has emerged as a beacon of Canadian innovation, bringing together expertise from over 50 Canadian suppliers to build the nation’s first all-electric, zero-emission concept vehicle. This initiative represents Canada’s commitment to environmental leadership, green job creation and positioning Canadian automotive innovation on the global map. Project Arrow is a testament to the power of collaboration, sustainability and ingenuity within the Canadian automotive industry.​​

​Advocacy Wins in Trade, Investment and Workforce Development

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The APMA has driven significant advocacy wins across trade, investment and workforce training, creating a robust framework that supports the Canadian automotive sector from the factory floor to the boardroom.

Securing Trade Agreements that Support Market Access
and Growth

  • Through the APMA’s pivotal role in shaping the Canada-United States-Mexico Agreement (CUSMA), Canadian manufacturers continue to benefit from protected access to North American markets. APMA’s advocacy ensured that critical provisions were included to safeguard Canadian suppliers, fostering a competitive North American market where Canadian businesses can thrive, contributing to job creation and economic growth.

Attracting Investment to Build Canada’s EV Supply Chain

  • The APMA’s close collaboration with federal and provincial governments has attracted billions in investment from international automotive companies and cutting-edge EV technology firms. These investments advance EV battery production, critical minerals sourcing and vital EV infrastructure, solidifying Canada as a global EV leader. The APMA’s investment strategy has bolstered local economies and provided Canadian workers with new opportunities in a rapidly expanding field.

Expanding Workforce Development and
Training Programs

  • Recognizing the need for a skilled workforce to meet the demands of new technologies, the APMA has championed initiatives to upskill Canada’s automotive workforce. The APMA has collaborated with educational institutions, technical schools and industry partners to expand training programs in advanced manufacturing, robotics and EV technology. These efforts ensure that Canadian workers are equipped with the latest skills, empowering them to take on emerging roles in the automotive sector.

Building Partnerships for Career Growth and Innovation

  • The APMA has been instrumental in creating pathways for young Canadians and skilled professionals through partnerships with colleges and universities. Through APMA-backed programs, students receive hands-on training in advanced manufacturing, while experienced workers access certification opportunities that align with industry advancements. These initiatives aim to prepare a workforce that meets the high standards of a rapidly evolving sector, providing clear career pathways and strengthening Canada’s reputation for skilled labour.​​

 

Promoting Canadian Innovation on the Global Stage

Through international trade missions, the APMA brings Canadian automotive expertise to key global markets, showcasing Canada’s advanced technology and manufacturing capabilities. The APMA’s influence ensures that Canadian suppliers are recognized as essential partners worldwide, opening up export opportunities and facilitating cross-border collaborations that contribute to Canada’s economic prosperity.

 

Driving a Sustainable Future

Beyond trade and workforce advocacy, the APMA is committed to advancing sustainability through green manufacturing practices and promoting incentives that drive clean technology. By championing policies that support environmental responsibility, the APMA ensures Canada’s automotive sector remains aligned with global environmental standards while promoting jobs in sustainable practices.

 

Contact Us for Collaboration, Advocacy and Industry Support

Whether you are a business interested in innovative partnerships, an organization seeking policy advocacy or a professional looking to enter or advance within the automotive industry, the APMA is here to connect and support you.

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Questions? Please Contact:

Leonor Vaz

Executive Assistant

lvaz@apma.ca

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