Originally created as an in-house supplier show at Volkswagen (VW) headquarters, the Internationale Zuliefererbörse (IZB) has become Germany's leading automotive supplier trade fair.  Held biennially in Wolfsburg, Germany, IZB utilizes the partner country approach common to large German trade fairs.

Given the event focus in 2010 on North America, Canada will be partner country, along with the United States, thereby affording Canada a high level of visibility at this unique event.  APMA is working with our colleagues at the Government of Canada and the Province of Ontario on this initiative.  Canada has the opportunity to demonstrate its strength in the automotive supplier industry and present itself as an investment destination and R&D partner.  The 2010 IZB is expected to draw 700 exhibitors and 50,000 visitors.

Why should you be there? 

 As an exhibitor, you will be able to establish and intensify contacts with representatives from OEMs as well as national and international suppliers.

• Excellent visibility to VW as Canada is one of the host countries (along with the United States).  Members of the VW Management Board will be visiting select suppliers in the partner country pavilions.
• VW senior purchasing and engineering staff are committed to viewing the host country display booths.
• Direct contact to the research and development department of Volkswagen in Wolfsburg.
• Opportunities to meet with OEMs and purchasers of other automotive manufacturers in the region (e.g. Mercedes-Benz and BMW).
• Many other European OEMs take advantage of this event to look for key new technologies and suppliers, including PSA, Renault, Fiat, GM Europe and Ford Europe.
• Given the new Chrysler/FIAT relationship, FIAT is focused on leveraging this opportunity to build relationships with Canadian suppliers.
• This is a must attend opportunity for any company seeking to enter the Volkswagen Group's supply chain.  It is also a marketing opportunity to grow business in Europe (where 25% of the global automotive industry growth is expected in Eastern Europe over the next 5 years) or to do business with European companies.

To learn more about this opportunity, see available options and costs and to secure your exhibit in the IZB Canadian Pavilion, please CLICK HERE.