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A rapid recovery in the North American auto industry eludes most light vehicle manufacturers. The automotive production recovery is likely to be protracted with modest gains until the first quarter of 2012. Best sales and production results will be for well-executed new/replacement vehicles, particularly small- and mid-size cars and cross-overs. Overall, expect reductions in releases to balance demand and supply of slow selling light vehicles.
A rapid recovery in the North American auto industry eludes most light vehicle manufacturers. As clearly shown in the latest results from the APMA Industry Tracker, US light vehicle sales for June 2011 were extremely low. This result was expected and published in the APMA Market Intelligence Program production outlook and the AutomotiveCompass Newsletter. As reported by Ward's Automotive, the June US SAAR was just 11.4 mil., well off the estimates from most of the forecast community. Actual US…
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