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Expert Industry Blogs

Mike Brownhill

There has been lots of interesting press about the increased technological presence in the current & next generation vehicles.  While all of this new technology is wonderful, there is a bit of an undertone of concern in some of the material.  Rightly or wrongly, there is a growing concern over potential technological exposure in the newer vehicles.  Instead of normal performance issues associated with traditional mechanical vehicle components, such as design & mechanical issues (which…

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Mike Brownhill

There have been many stories recently about strategic partnerships between OEM's for the sake of helping each partner fill a technology/product gap in their offering.  While is makes perfect sense for the OEM's as they can better leverage their partners and their balance sheets, what does it do the supply base?  How does it differ from selling to a joint venture?

 For the strategic partnerships, from a credit perspective, the credit quality naturally lies with the company issuing the purchase…

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Mike Brownhill

There are many economic indicators out there that are showing that the North American economy is slowing down to the point of a double-dip - what does this mean?  Many publications (including the Autonews) are openly asking the question if parts suppliers can withstand another recession.  My immediate thought is that production levels are not going to decline anywhere near as far as before, but they could level off.  Why?  There is no way that people can continue to hold off indefinitely on…

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Mike Brownhill

There is a lot of interest from both the manufacturing committee, the OEM's, and the general population regarding is on Connected Car angle - but why?  What does it mean?

 Having attended the Consumer Electronics Show in January 2011, the mood was that a connected car was all about in car electronics/entertainment.  I find this interpretation to be too limited; the connected car should look far beyond just entertainment, but the whole electronics experience/suite.  This should include…

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Mike Brownhill

There has been lots of attention paid in recent months and years to the explosive growth in production and demand in India, China, and Mexico.  Russia has remained a largely untapped market that for whatever reason is not attracting much attention from Canadian suppliers.  But what about Brazil???

Brazil has a very strong production base and consumer demand, yet it seems like only now are companies waking up to the opportunities in this market.  Canadian companies should realize that working…

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Mike Brownhill

There have been several announcements recently that are reiterating the future importance of electric vehicles (EV's) in North America's vehicle landscape: investment in Dana for battery cooling technology, Magna/Ontario's R&D center, and Toyota's electric Rav4 assembly.  These make for a great splash to demonstrate the importance of the underlying technology.  A side benefit of EV growth is the trickle-down effect of some critical EV technologies (light weight panels, advanced composite…

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Mike Brownhill

What an interesting year we have seen so far in 2011...

Just look at some of the major happenings: the Japanese crisis, Chrysler is now majority owned by Fiat Auto, the D3 have regained 6%+ of North American market share, Toyota has posted an operating loss, and despite major macro-economic issues, the US government saw fit to push through regulations requiring CAFE increases through 2025 that are essentially double the current standards.  Add on to this some infrequent reports about gradually…

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William Pochiluk

A rapid recovery in the North American auto industry eludes most light vehicle manufacturers. The automotive production recovery is likely to be protracted with modest gains until the first quarter of 2012. Best sales and production results will be for well-executed new/replacement vehicles, particularly small- and mid-size cars and cross-overs. Overall, expect reductions in releases to balance demand and supply of slow selling light vehicles.

A rapid recovery in the North American auto industry eludes most light vehicle manufacturers. As clearly shown in the latest results from the APMA Industry Tracker, US light vehicle sales for June 2011 were extremely low. This result was expected and published in the APMA Market Intelligence Program  production outlook and the AutomotiveCompass Newsletter. As reported by Ward's Automotive, the June US SAAR was just 11.4 mil., well off the estimates from most of the forecast community. Actual US…

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Mike Brownhill

EDC recently completed an exploratory trip to India to meet with a number of leading automotive OEM's, as well as some major part/component suppliers.  Feedback given from many of these companies was that they are keen to find new & innovative sources of supply, but surprisingly, Canada is not really on their radar!  Companies in India are keen to have new entrants establish themselves in the market to enable low cost, just-in-time supply - the general consensus that shipping from afar will…

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Steve Rodgers

Windsor, Ontario June 7-9, 2011 - Capturing Opportunity in the Revitalized Automotive Sector

APMA welcomes your comments and feedback.

For those of you in attendance at our Annual Conference dinner on Wednesday evening (June 8), I think you would have to agree that the presentation by Bob Lutz was both outstanding as well as hugely entertaining. The challenges that he faced in turning around General Motors, the obstacles that he had to overcome in revamping a product line to make it both relevant and attractive makes for a very interesting story. Following his presentation, many of the attendees took advantage of the…

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